Creating and scheduling hero slides to run on the homepage of MSN was time consuming and cumbersome.
Some of the problems facing the users included:
- Existing workflow involved complex repetitive forms.
- Managing multiple duplicate pieces of content.
- Lots of copying and pasting between multiple open browser tabs.
- The overall experience was disconnected with the final display making the identification individual slides difficult.
- Copy fitting often required a lot of trial and error.
After talking to users, I also found
- Two different roles — editors and producers — had different goals and used the tool in different ways.
- Editors were concerned with the content of slides. The headline and image.
- Producers were concerned with assembling slides into collections and scheduling those collections to be published onto the homepage.
Design solution highlights
- Separated the creation workflow to focus on assembly/scheduling workflow.
- “Create once, use multiple times” paradigm reduces multiple copies of identical content.
- Visual representations of slides to make identifying individual slides easier.
“I love this. It makes scheduling slides so much easier.”
— David, MSN Producer
“This better reflects how I work on a day to day basis.
— Chris, MSN Producer